But if I’m being honest

That’s just scratching the surface of what I believe podcasting can create for your brand.

Speaking on podcasts is simply the gateway to creating connections that *really* amplify your impact.

Here’s what I want you to know:

Pitching With Purpose™ is about more than landing weekly podcast slots and tallying up subscriber numbers.

It’s about building strong, meaningful relationships — with your host *and* their audience — that create ROI.

Your Ripple of Impact.

I’m talking about post-podcast opportunities like… 

Teaching inside private mastermind and summits
GROWING YOUR PERSONAL NETWORK OF PROJECT COLLABORATORS
RECEIVING INVITES TO SPEAK ON STAGES TO *YOUR* ALIGNED AUDIENCE

But to land opportunities like that… On repeat?

*That* takes an intentional, self-sufficient and personalised approach to sending podcast pitches.

Because you simply can’t outsource relationship-building.

… And showing up as the Real You is the only futureproofing strategy you *should* use.

So if you're ready, I’ll show you this is all possible by training your team how to create pitches that align with your values, your business goals, and stand out in your preferred hosts’ inbox — with a stress-free podcast guesting system that your team can help you implement for the long haul. 

Here’s how we make it happen — authentically.



INTRODUCING

The Pitch with Purpose™ Certification Program

Oh, and in case you’re wondering… Yep, this process works.

This is the *exact* process I developed after personally going into the trenches (read: wading through iTunes and sending 101 personalised pitched in 30 days) to learn it all first-hand — which earned me a “YES!” in 1 of every 3 pitches.

I mean, the proof is in the pod pudding:

(See my Press page for the full list of podcast interviews.)

And in my business...

These interviews have increased my opportunities to collaborate and grow my audience — authentically.

I’m talkin’ ROI like... 

Booking *dream-status* private client work;
Receiving invitations for speaking engagements and training opportunities in alignment with with my ethos;
Noticing influxes of highly-targeted email subscribers who sign on for my group programs.

I want this Ripple of Impact for you, too.
Let’s get to work!
GIMME THAT ROI, MAI-KEE!
Applications close on Friday 6th August 2021
How do I know this is for ME?
THIS IS FOR YOU IF...

You like knowing how the podcast booking process works, and how it specifically works for you – so you can walk away with the system to implement into your business with your own team. 

In other words, since your own team knows your business much more intimately - you'd prefer it if they learned this evergreen skill to continually reap the rewards moving forward.

What will my team learn?
HERE'S ALL THE GOOD STUFF that your team will learn + apply in this 8 week live certification training: 

How to turn your  Zones of Genius, experience, and work into un-copy-able podcast topics 
How to research podcasts that honour your values, message, and needs
How to write yes worthy pitches in your voice to authentically represent you
How to prep you for your accepted interviews for a successful collaboration
How to promote your published interviews to help you maintain a good relationship with the host

And to prove they'll be ready to do this for you moving forward, they will also need to pass an exam where they'll be tested in real-time on their skills to obtain the certification status. 

book your call to APPLY NOW

Applications Close on Friday 6th August 2021!

You know who says it best? 

Success Stories, Client Love, Reviews, whatever you want to call ’em – here are a couple of amazing humans I’ve had the pleasure of working with:

"If I had another chance to work with Mai-kee, I would jump on it!" 

My team and I learned SOOOOO much in the process of working with her for Podcast Guesting. We're refining our in-house processes dramatically after everything we learned from her. 

I believe in what Mai-kee does, and she has so much integrity as a service provider.

tarzan kay
Email Copy Queen & Creator of Email Stars

"The VIP day with Mai-Kee was so personalised and special for me and my team. It was packed full of top tips from her extensive Podcast Guesting experience!" 

Before we started working with Mai-Kee, we knew that we needed to bring in more leads for the business and wanted to try guesting on podcasts.

We had approached a handful of podcast hosts. One lead got a reply but then came to nothing. We felt a bit lost. I get rave reviews for my speaking and teaching appearances and so this was disappointing. 

We came away from Mai-kee's VIP Spotlight Day feeling that we'd learned loads and had all sorts of stuff that we could put in to practice easily straight away.

It was also encouraging in the sense that we felt we could do it, and we could see why our previous efforts had failed. Paul (Rachel's team member to implement the strategies) felt so inspired that he dived into the podcast research immediately and has continued excitedly since.

rachel collinson
Donor Whisperer, Digital Campaigning & Fundraising Consultant

"Thanks to Mai-kee, I managed to be featured on one of my all-time favourite podcasts which I’ve been listening to for YEARS"

Honestly, I always thought that you had to be super big or famous to be a guest on podcasts. But Mai-kee helped me realise that all you need is the desire to share your valuable expertise with the listeners. And after working with her, all the insecurities I had in my head were gone!

Yevgeniya Davarashvili
Founder of One6Creative

“Mai-kee provided me a formula for podcast pitching that was so clear, easy to understand, and a total game changer."

Before I started working with Mai-kee, I’d sent a few podcast pitches and was met with either a “not right now” or no response at all. I wasn’t confident in my ability to effectively pitch to podcasts, and that lack of confidence made matters worse. I was frustrated because I knew I had a lot to offer as a podcast guest, but my message just wasn’t getting across.

She helped me get clear on my messaging, which was huge in growing my confidence at pitching. I know have a solid foundation for pitching myself to podcasts, and all of the confidence to put myself out there. I can’t wait to see what 2020 has in store for me thanks to Mai-kee’s invaluable help!

Amy Eaton
Brand & Product Photographer

“When it comes to pitching and landing on podcasts, Mai-kee is THE expert.”

She has created and refined more pitch ideas, and booked more podcasts than anyone I know. She knows what works and delivers the goods.

If you need good PR and opportunities to talk about your ideas or services, book her now!

ROB MARSH
Co-Founder of The Copywriter Club

"You can’t go wrong with Mai-kee!"

She is one of the most tenacious marketers I know (and I know A LOT of marketers!).
Not only is she classy and professional, she’s also a deep thinker who isn’t afraid to be vulnerable (and help her clients feel comfortable sharing their multifaceted selves online).

Most importantly, Mai-kee delivers real results for her clients, like more visibility, more leads, more customers, and she uses the power of podcasting to empower business owners like yourself to launch in a bigger, more genuine way.

KIRA HUG
Co-Founder of The Copywriter Club
Oh hey! Is this our first time meeting?

Hiiii, I'm Mai-kee Tsang!

(And don't let my Asian genes fool ya. I'm older + more experienced than I may look, hehe)

If you're wondering who on earth I am to be running this Podcast Guesting Certification, I'm happy to share~

In a nutshell, in the summer of 2019 my days of relying solely on referrals were over. Why? Because my "Referral Reliance" meant that I didn't do anything to market myself because I felt comfortable. Too comfortable. 

And frankly after I had a mini panic, 4 of my mentors helped me arrive to the same conclusion"I need to guest on podcasts to expand my reach, and grow my business at the same time."

So, I decided to take a giant step outside of my comfort zone and personally (NOT copy and paste, mind you) pitch 101 podcasts in 30 days!

And the firsthand insight I learned from being directly in the pitching trenches, collabing with leading podcasters, and asking each podcast host “What made you say yes (or no) to my pitch?”...

Changed my business forever because I managed to get a 33% BOOKING rate, which allowed me the honour of guesting over 50+ shows to date, like:

THEN 2 YEARS LATER AFTER PITCHING HUNDREDS OF PODCASTS FOR MY PRIVATE CLIENTS, TEACHING 100+ STUDENTS HOW TO DIY IT IN MY OWN WORKSHOPS, AND PRIVATELY TRAINING TEAMS IN MY VIP DAYS...
I knew it was time to pass the torch
 If I know one thing to be absolutely true, it's the fact that there's more work to be done to help represent multiple marginalised voices (I'm talking both visible and hidden identities here) - and that's something I can't do on my own. 

The frustrations I've heard (and by heard, I mean having in-depth conversations with conscious CEO's) about the current state of the Podcast Guesting space is a true lack of representation, personalisation, and integrity when they're being pitched by an external source.

That's why this Certification came to be, to bring that intimacy and care back where it should've always been - and the best way I knew how, was to train internal team members of small businesses who want to show up in a meaningful, aligned, and SAFE way. 

So my question to you is... do you want to show up in places that are safe for you, and join me in shifting the current state of the Podcast Guesting industry?

Because if this is resonating with you, I'd love to invite you to:

And while I'm very proud of the results that I've achieved for myself... that's honestly not the point of why I'm telling you.

Instead, I share these results because I wanted proof of possibility for anyone else out there who feels that they need to be more in order to matter.

Soon after the momentum snowball kept rolling, my peers began to ask me how I did it. So I started having lots of 1-1 conversations to share the know how...

...and then I started to volunteer to do this for some of my clients to see how much of my personal experience could be turned into transferrable skills.

Then low and behold, I became a truly accidental Podcast Guesting Expert by just sharing what I knew, and from the invaluable insights I learned from the 50+ podcasters who said yes to me.



Book your call to apply
Applications close on Friday 6th August 2021!

Still scrolling? 

Frequently Asked Questions

– How soon can I see ROI from podcasting?

+ Why can’t I just pay you to pitch podcasts for me?

+ Do I need to have a big following before I start guesting on podcasts?

+ When does this Certification program start + when are the calls?

Since podcast interviews are geared more towards the top of the funnel side as a brand-building strategy, it honestly depends. Some of my clients have seen a great ROI in the early stages, while others took a little more time since this is an ongoing marketing strategy.

If you’re in a pinch in regards to cash flow, or if you’re looking for results by a specific time frame that is a make or break, I have to be honest and tell you that this may not be the best fit for your business right now if this is your only marketing channel. This is best as a long haul and compounding strategy.  

+ If my team and I can't make the trainings live, will we be able to watch the recordings and still be able to be certified?

+ How is this different from your Ultimate Podcast Guesting Workshop Series?

+ What is the investment?

+ Is there a money back guarantee?

+ Is this a women's only program?

+ When is the next time this Certification will open? 

+ I have more questions! Where can I get them answered?

HOW SOON CAN I SEE ROI FROM PODCASTING?

Since podcast interviews are geared more towards the top of the funnel side as a brand-building strategy, it honestly depends. Some of my clients have seen a great ROI in the early stages, while others took a little more time since this is an ongoing marketing strategy.

If you’re in a pinch in regards to cash flow, or if you’re looking for results by a specific time frame that is a make or break, I have to be honest and tell you that this may not be the best fit for your business right now if this is your only marketing channel. This is best as a long haul and compounding strategy.  

DO I NEED TO HAVE A BIG FOLLOWING BEFORE I START GUESTING ON PODCASTS?

When I started, I had <1000 followers on Instagram, and I *still* managed to get booked because I led from a value-driven perspective for the host.

So in other words, no, you don't *have* to have a ma-HOO-sive following in order to be considered as a guest expert. (#Wooo!)

WHEN DOES THIS CERTIFICATION PROGRAM START + WHEN ARE THE CALLS?

Applications close on July 29th @6pm BST, and the program officially starts on Tuesday 3rd August, 2021. The 90 minute calls will be held at 5pm BST / 12pm EST / 9am PST

IF MY TEAM + I CAN'T MAKE THE TRAININGS LIVE, WILL WE BE ABLE TO WATCH THE RECORDINGS AND STILL BE ABLE TO BE CERTIFIED?

Yes, absolutely! We understand that you might be in a part of the world where this is in the super early morning or the middle of the night, so yes you will be considered for the certification just like every other member if you watch the trainings as recordings.

HOW IS THIS DIFFERENT FROM YOUR ULTIMATE PODCAST GUESTING WORKSHOP SERIES?

The UPG workshop series is all about helping you book yourself on podcasts - not booking others on podcasts. And while the content is similar, the application of it requires a completely new set of skills - which your team will learn extensively through this Certification program.

HOW MUCH IS THE INVESTMENT?

It's a $3000 (USD) investment which can be paid in full, or can be split into a payment plan of 6 x $500 monthly payments. Unlike other certification programs, you will not be charged an annual renewal fee to maintain your Certified status. So once you have it, you have it fo' life!

IS THERE A MONEY BACK GUARANTEE?

No. This Certification training is LIVE and is here to equip you with a profitable set of skills and strategies in Podcast Guesting that you can use for the lifetime of your business. So I've made this conscious decision to not offer any money back guarantees and refunds.

IS THIS A WOMEN'S ONLY PROGRAM?

While my main mentorship program is a women's only space, this Podcast Guesting Certification will be open to all who fit our criteria in the application. So yes, women, men, and non-binary/non-gender-conforming folks are welcome to apply! 

WHEN IS THE NEXT TIME THIS CERTIFICATION WILL OPEN? 

In all honesty, this might be the first and only time I will be running this Certification in a group setting. And if I do decide to run it in the future, I do believe that it won't be with the same level of high-touch support with me personally.

Alternatively, I do offer a VIP Training Day for CEOs + their teams - check out my VIP Spotlight Day offer to learn more.

I HAVE MORE QUESTIONS! WHERE CAN I GET THEM ANSWERED?

I'll ensure that there will be space during your application call to answer any lingering questions you may have to help you make an informed decision to join or not :) 

Or alternatively, you can connect with my team at: Team@MaikeeTsang.com!

Grab a cup of tea — I’m here to answer any niggling questions you have left.

Applications Close on Friday 6th August 2021!

+ How soon can I see ROI from podcasting?

– Why can’t I just pay you to pitch podcasts for me?

+ Do I need to have a big following before I start guesting on podcasts?

+ When does this Certification program start + when are the calls?

*Gently puts teacup down*

If you simply want to land podcast slots, tick off boxes and tally the numbers (and patience isn’t one of your qualities), you won’t find that vibe here. 

BUT: if you want to build lasting relationships and grow an audience authentically, I believe that personalized pitching is the *best* and the most sustainable way to guide your efforts. 

With this package, you’ll receive a customized and intentional system that will give you and your team the confidence to land podcasts and create intimate connections… Because getting the mic is really the beginning of creating your ripple of impact.

+ If my team and I can't make the trainings live, will we be able to watch the recordings and still be able to be certified?

+ How is this different from your Ultimate Podcast Guesting Workshop Series?

+ What is the investment?

+ Is there a money back guarantee?

+ Is this a women's only program?

+ When is the next time this Certification will open? 

+ I have more questions! Where can I get them answered?

Let's do this!

Grab a cup of tea — I’m here to answer any niggling questions you have left.

STILL SCROLLING? 

How soon can I see ROI from podcasting?

Since podcast interviews are geared more towards the top of the funnel side as a brand-building strategy, it honestly depends. Some of my clients have seen a great ROI in the early stages, while others took a little more time since this is an ongoing marketing strategy.

If you’re in a pinch in regards to cash flow, or if you’re looking for results by a specific time frame that is a make or break, I have to be honest and tell you that this may not be the best fit for your business right now if this is your only marketing channel. This is best as a long haul and compounding strategy.  

Do I need to have a big following before I start guesting on podcasts?

When I started, I had <1000 followers on Instagram, and I *still* managed to get booked because I led from a value-driven perspective for the host.

So in other words, no, you don't *have* to have a ma-HOO-sive following in order to be considered as a guest expert. (#Wooo!)

LET'S DO THIS

When does this Certification Program start + when are the calls?

Tuesday 10th August, 2021 and the 90 minute calls will be held at 5pm BST / 12pm EST / 9am PST.

If my team + I can't make the trainings live, will we be able to watch the recordings and still be able to be certified?

Yes, absolutely! We understand that you might be in a part of the world where this is in the super early morning or the middle of the night, so yes you will be considered for the certification just like every other member if you watch the trainings as recordings.

How is this different from your Ultimate Podcast Guesting Workshop Series?

The UPG workshop series is all about helping you book yourself on podcasts - not booking others on podcasts. And while the content is similar, the application of it requires a completely new set of skills - which your team will learn extensively through this Certification program.

How much is the investment?

It's a $3000 (USD) investment which can be paid in full, or can be split into a payment plan of 6 x $500 monthly payments. Unlike other certification programs, you will not be charged an annual renewal fee to maintain your Certified status. So once you have it, you have it fo' life!

is there a money back guarantee?

No. This Certification training is LIVE and is here to equip you with a profitable set of skills and strategies in Podcast Guesting that you can use for the lifetime of your business. So I've made this conscious decision to not offer any money back guarantees and refunds.

Is this a women's only program?

While my main mentorship program is a women's only space, this Podcast Guesting Certification will be open to all who fit our criteria in the application. So yes, women, men, and non-binary/non-gender-conforming folks are welcome to apply! 

When is the next time this Certification will open? 

In all honesty, this might be the first and only time I will be running this Certification in a group setting. And if I do decide to run it in the future, I do believe that it won't be with the same level of high-touch support with me personally.

Alternatively, I do offer a VIP Training Day for CEOs + their teams - check out my VIP Spotlight Day offer to learn more.

i have more questions! where can I get them answered?

I'll ensure that there will be space during your application call to answer any lingering questions you may have to help you make an informed decision to join or not :) 

Or alternatively, you can connect with my team at: Team@MaikeeTsang.com!

Applications Close on Friday 6th August 2021!

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